2019_BEC_Fall_FlipBooks

2019_FlipBook_Dess_Strategic Management_10e

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Learn more or contact your local McGraw-Hill Representative Revision Highlights A few revision highlights to look forward to in the new tenth edition: New Digital Economy Theme. We discuss and illustrate how the rise in digital technologies is changing the competitive environment and how firms are enhancing their strategic position by leveraging elements of the digital economy. A few examples include: • How Alibaba has created a sprawling e-commerce giant in Chapter 1 • How Zara is restructuring its operations to serve online customers in Chapter 3 • How Unilever uses artificial intelligence to hire the best talent in Chapter 4 • How firms use data analytics to enhance organizational control in Chapter 9 Sustainability Theme. With sustainability being an increasing concern of our students, customers, and investors, sustainability has become a key driver of organizational success. We illustrate how firms have incorporated sustainability as a core element of their strategy. A few examples include: • How firms proactively incorporate environmental concerns in their business practices by eliminating plastic waste in Chapter 2 • How firms are focusing on sustainability across a range of elements of the value chain and how these efforts support the attainment of long-term financial performance in Chapter 3 • How sustainable business strategies can attract and retain talent in Chapter 4 • How entrepreneurial firms are working to produce more environmentally sustainable batteries in Chapter 12 The importance of human and social capital for career and firm success. We enhance our discussion of how building and leveraging human and social capital is a core strategic activity. A few examples include: • How women can network more effectively in Chapter 4 • How firms can build and leverage independent work teams in Chapter 9 • How firms can inspire passion in their employees in Chapter 9 • How superbosses can help employees working for them accomplish more than they ever thought possible in Chapter 11

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