2019_BEC_Fall_FlipBooks

2019_FlipBook_Dess_Strategic Management_10e

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Strategic Management, 10e Readable, Relevant, and Rigorous! Dess, McNamara, Eisner, & Lee A Note from the Authors Revision Highlights Brief Table of Contents Cases Pedagogical Chapter Walkthrough McGraw-Hill Create ® Asset Alignment with Bloom's Taxonomy McGraw-Hill Connect ® SmartBook 2.0 ® Affordability & Outcomes Sample Chapter Preview ............................................... 2 ......................................................... 3 .................................................. 5 ................................................................................. 6 ............................ 7 ...................................................... 10 ................ 11 ................................................... 13 ............................................................... 15 ............................................ 17 ............................................. 19

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