1
Marketing
®
Chapter 3
Just don't eat the detergent!
Who is responsible for
consumers' risky behaviors?
Chapter 4
How Unilever's Love Beauty
and Planet line ensures
a sustainable philosophy
from packaging to product
formulations.
Chapter 6
How Botanea has developed
plant-based, vegan hair
dyes to appeal to chemical
weary customers.
G R E W A L | L E V Y
MARKETING
is Motivation.
is Momentum.
is Moving Forward.
is McGraw-Hill.
7e
MARKETING
GREWAL
|
LEVY
7e
Table of Contents
Message from the Authors
Brief Table of Contents
How We Show that Marketing Adds Value
McGraw-Hill Connect
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We Take Students Higher
Currency & Happiness
Chapter 3
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