2019_BEC_Fall_FlipBooks

2019_FlipBook_Grewal M Marketing 7e

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1 Marketing ® Chapter 3 Just don't eat the detergent! Who is responsible for consumers' risky behaviors? Chapter 4 How Unilever's Love Beauty and Planet line ensures a sustainable philosophy from packaging to product formulations. Chapter 6 How Botanea has developed plant-based, vegan hair dyes to appeal to chemical weary customers. G R E W A L | L E V Y MARKETING is Motivation. is Momentum. is Moving Forward. is McGraw-Hill. 7e MARKETING GREWAL | LEVY 7e Table of Contents Message from the Authors Brief Table of Contents How We Show that Marketing Adds Value McGraw-Hill Connect ® We Take Students Higher Currency & Happiness Chapter 3 Implementation Services Get Your Copy ...................................... 2 ............................................. 3 .......... 4 ................................................ 6 ......................................... 8 ............................................. 10 .................................................................... 12 ....................................... 39 ........................................................... 40

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