2018BEC_FlipBooks

2018_FlipBook_Thompson_Crafting & Executing Strategy_22e

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CHAPTER 4 Evaluating a Company's Resources, Capabilities, and Competitiveness 119 January 31, 2017 January 31, 2016 Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0 150,000 Deferred rent and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . 236,625 216,843 Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 589,553 696,074 Commitments and Contingencies Equity Preferred stock $0.001 par value; 10,000,000 shares authorized; no shares issued and outstanding 0 0 Common stock $0.001 par value; 200,000,000 shares authorized; 116,233,781 and 117,321,120 shares issued and outstanding 12 12 Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 0 $ 0 Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,347,141 1,160,666 Total stockholders' equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,313,084 1,137,227 Total Liabilities and Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,902,637 $1,833,301 Source: Urban Outfitters, Inc., 2017 10-K. 2. Cinnabon, famous for its cinnamon rolls, is an American chain commonly located in high traffic areas, such as airports and malls. They operate more than 1,200 bakeries in more than 48 countries. How many of the four tests of the competitive power of a resource does the store network pass? Using your general knowledge of this industry, perform a SWOT analysis. Explain your answers. 3. Review the information in Illustration Capsule 4.1 concerning Boll & Branch's average costs of producing and selling a king-size sheet set, and compare this with the representative value chain depicted in Figure 4.3. Then answer the following questions: a. Which of the company's costs correspond to the primary value chain activities depicted in Figure 4.3? b. Which of the company's costs correspond to the support activities described in Figure 4.3? c. What value chain activities might be important in securing or maintaining Boll & Branch's competitive advantage? Explain your answer. 4. Using the methodology illustrated in Table 4.3 and your knowledge as an auto- mobile owner, prepare a competitive strength assessment for General Motors and its rivals Ford, Chrysler, Toyota, and Honda. Each of the five automobile manu- facturers should be evaluated on the key success factors and strength measures of cost-competitiveness, product-line breadth, product quality and reliability, financial resources and profitability, and customer service. What does your com- petitive strength assessment disclose about the overall competitiveness of each automobile manufacturer? What factors account most for Toyota's competitive success? Does Toyota have competitive weaknesses that were disclosed by your analysis? Explain. LO 4-2, LO 4-3 LO 4-4 LO 4-5

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