2018_FlipBook_Thompson_Crafting & Executing Strategy_22e

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chapter 4 Evaluating a Company's Resources, Capabilities, and Competitiveness ©Roy Scott/Ikon Images/Getty Images Learning Objectives This chapter will help you LO 4-1 Evaluate how well a company's strategy is working. LO 4-2 Assess the company's strengths and weaknesses in light of market opportunities and external threats. LO 4-3 Explain why a company's resources and capabilities are critical for gaining a competitive edge over rivals. LO 4-4 Explain how value chain activities affect a company's cost structure and customer value proposition. LO 4-5 Explain how a comprehensive evaluation of a company's competitive situation can assist managers in making critical decisions about their next strategic moves.

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