2018BEC_FlipBooks

2018_FlipBook_Thompson_Crafting & Executing Strategy_22e

Issue link: https://www.mheducation.com/highered/ideas/i/1174342

Contents of this Issue

Navigation

Page 1 of 50

Learn more or contact your local McGraw-Hill Representative THANK YOU for your loyalty and support over the past 40 years. Your feedback and advice has shaped our products and technology to ensure Crafting & Executing Strategy: The Quest for Competitive Advantage remains the benchmark by which all other strategic management products are measured. We are indebted to all of our reviewers and users who have helped us blaze new trails and advance the discipline of strategic management. The new 22nd Edition maintains the attributes that have made it the most teachable text on the market. We've updated the content with engaging new illustrations, examples, and sharpened its presentation so it's easy and clear for students to understand. Some of the key differentiators include our coverage of: Integrated positioning theory and resource-based theory. We highlight that a company's strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities. The value-price-cost framework. We focus on how companies conduct business and create economic value and competitive advantage using a simple framework model. Cooperative strategies and the role that interorganizational activity can play in the pursuit of competitive advantage. The topics of the value net, ecosystems, strategic alliances, licensing, joint ventures, and other types of collaborative relationships are featured prominently throughout. International strategies, in all their dimensions, in an increasingly connected, global world. The scope of a company's activities brings home to students the connection between the topic of international strategy with other topics concerning firm scope, such as multibusiness (or corporate) strategy, outsourcing, insourcing, and vertical integration. Business ethics, corporate social responsibility, and environmental sustainability in a stand-alone chapter. By devoting an entire chapter to these issues, we highlight their importance in all strategic decisions. Unrivaled cases from the standpoints of student appeal, teachability, and suitability. Our 32 cases include the very latest data and relevant companies, as well as include teaching notes in the Instructor's Manual that makes it effortless to select cases each term that will capture the interest of students from start to finish. There is tight linkage between the content of the chapters and the cases. Tightly linked teaching and learning resources available in Connect®. McGraw-Hill Connect® is a personalized teaching and learning tool powered by adaptive technologies so your students learn more efficiently, retain more, and achieve better outcomes. We've created exercises that are assignable to help students move from simple memorization and comprehension to concept application. Widely used strategy simulations—The Business Strategy Game and GLO-BUS. These engaging simulations give you an unmatched capability to employ a text-case-simulation model to develop student competencies and assess student mastery of workplace skills. Arthur A. Thompson University of Alabama Margaret A. Peteraf Dartmouth College We thank you for your support and consideration, we can't wait to hear from you! John E. Gamble Texas A & M University- Corpus Christi A.J. Strickland III University of Alabama A Note from the Authors

Articles in this issue

Links on this page

view archives of 2018BEC_FlipBooks - 2018_FlipBook_Thompson_Crafting & Executing Strategy_22e