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Understanding Business has long been the Gold Standard and the preeminent teaching and learning experience ever created for Introduction to Business. The experience, diverse authorship, and long- tenured editorial team have created a product that meets the needs of nearly all classrooms, no matter the size, teaching modality, or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions engages students, enriches learning, furthers understanding, and simplifies instructors' assessment processes. Course supplements tightly align with chapter concepts and enhance retention, making instructors of all experience levels Grade-A rock stars. And unparalleled support from our digital faculty consultants helps ensure you and your students benefit from the full experience of what is now the Gold Standard in Introduction to Business classes. UNDERSTANDING BUSINESS, 12 TH EDITION, DOES MORE THAN TEACH. IT CREATES STUDENTS PREPARED TO IMPACT THE WORLD. THE GOLD STANDARD IN PREPARING FUTURE-READY LEARNERS EXERIENCED AUTHORS AND LONG-TENURED EDITORIAL TEAM UNMATCHED CONTENT AND A WEALTH OF TECHNOLOGY SOLUTIONS UNPARALLELED FACULTY AND TECHNICAL SUPPORT 1 THE GOLD STANDARD

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