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Learn more or contact your local McGraw-Hill Representative Marketing Our goal is to build the best-possible principles of marketing product, one that captures the importance and relevance of marketing to students both in and outside of business. The ability to utilize marketing to improve for-profit businesses, not-for-profit organizations, and one's own career prospects are critical activities relevant to all students, regardless of their area of focus. Marketing will inspire your students to explore and apply the skills they need for success in future coursework and careers… because everyone is a marketer! Thank You C. Shane Hunt Arkansas State University George Deitz University of Memphis John Mello Arkansas State University

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