2018BEC_FlipBooks

2018_FlipBook_Hunt_Marketing_2e

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Learn more or contact your local McGraw-Hill Representative Marketing Hello & Welcome Hello, and welcome to this sneak peek of Marketing, second edition, by Shane Hunt, John Mello, and George Deitz! Message from the Authors Students, especially non-marketing majors, want to know: "Why does marketing matter to me?" That's why we designed our principles of marketing program to capture the relevance of marketing to all students, regardless of major or career path. Why? Because everyone is a marketer. This second edition engages students with marketing through four key benefits: We hope you enjoy how Hunt Marketing engages your students and look forward to seeing you in our summer implementation workshop. C. Shane Hunt Arkansas State University A career focus, to help students understand how marketing will support what career path they choose, as well as the importance of developing their own personal brand, Integration of key topics— globalization, social media, ethics, and marketing analytics — each of which are part of the daily fabric of marketing, Seamlessly integrated, results-driven technology, and The right content for a one semester course. (see Table of Contents, next page) George Deitz University of Memphis John Mello Arkansas State University With thanks for your support, we look forward to visiting soon!

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