2018BEC_FlipBooks

2018_FlipBook_Perreault_Essentials of Marketing_16e

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1 Marketing Essentials of Marketing A Marketing Strategy Planning Approach 16 th Edition Table of Contents Message from the Authors Table of Contents MHE Connect We Take Students Higher Instructor Resources Currency & Happiness Chapter 2 Implementation Services Thank You 2 3 4 6 8 11 12 38 39

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