2018BEC_FlipBooks

2018_FlipBook_Kerin_Marketing_14e

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Kerin / Hartley Marketing 14th edition Engagement. Leadership. Innovation. MARKETING Roger A. Kerin • Steven W. Hartley F O U R T E E N T H E D I T I O N MARKETING Fourteenth Edition Kerin Hartley Table of Contents Message from the Authors Table of Contents Engagement Leadership Innovation MHE Connect Instructor Resources Currency & Happiness Chapter 2 Preview Implementation Services Thank You 2 3 4 5 6 8 10 13 16 46 47

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