1
Marketing
G R E W A L | L E V Y
MARKETING
Chapter Three
How Under Armour used
social media to gain
market share
Chapter Four
How TOMS charitable
acts are the company
Chapter Ten
A start-up uses research
to inform its plus-size
model campaign
is Motivation.
is Momentum.
is Moving Forward.
is McGraw-Hill.
6 e
MARKETING
GREWAL
|
LEVY
6e
Table of Contents
Message from the Authors
Table of Contents
Marketing Adds Value
Why Connect?
We Take Students Higher
Instructor Resources
Currency & Happiness
Chapter 2
Implementation Services
Get Your Copy
2
3
4
6
8
10
13
15
38
39
