2018BEC_FlipBooks

2018_FlipBook_Grewal_M Marketing_6e

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1 Marketing G R E W A L | L E V Y MARKETING Chapter Three How Under Armour used social media to gain market share Chapter Four How TOMS charitable acts are the company Chapter Ten A start-up uses research to inform its plus-size model campaign is Motivation. is Momentum. is Moving Forward. is McGraw-Hill. 6 e MARKETING GREWAL | LEVY 6e Table of Contents Message from the Authors Table of Contents Marketing Adds Value Why Connect? We Take Students Higher Instructor Resources Currency & Happiness Chapter 2 Implementation Services Get Your Copy 2 3 4 6 8 10 13 15 38 39

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