2018BEC_FlipBooks

2018_FlipBook_Kerin_Marketing The Core_8e

Issue link: https://www.mheducation.com/highered/ideas/i/1173962

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Kerin / Hartley Marketing The Core 8 th edition Engagement. Leadership. Innovation. Table of Contents Letter from the Authors Table of Contents Engagement Leadership Innovation Currency Relevancy Efficiency Get to Know Connect Finding Instructor Resources Preview Chapter 4 Implementation Services Thank You 2 3 4 5 6 8 9 11 15 46 47

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