2018_Connect Master_FlipBooks

2018_Flipbook_Marketing

Issue link: https://www.mheducation.com/highered/ideas/i/1148647

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CONTACT YOUR REP FOR A DEMO: mheducation.link/rep LEARN MORE ABOUT MCGRAW-HILL EDUCATION MARKETING: mheducation.link/marketing Module 1 Overview of Marketing Module 2 Value Creation Module 3 Marketing Ethics Module 4 Strategic Planning Module 5 The Marketing Environment Module 6 Global Marketing Module 7 Marketing Research Module 8 Consumer Behavior Module 9 B2B Marketing Module 10 Segmentation Module 11 Targeting Module 12 Positioning Module 13 Product, Branding, & Packaging Module 14 New Product Development TABLE OF CONTENTS ® Module 16 Pricing Module 17 Supply Chain & Channel Management Module 18 Retailing & Omnichannel Marketing Module 19 Integrated Marketing Communications Module 20 Digital Marketing Module 21 Advertising Sales & Promotion Module 22 Public Relations Module 23 Personal Selling Module 24 Customer Relationship Management Module 15 Marketing Services

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