2018_Connect Master_FlipBooks


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COURSE GOALS: Eighty percent of instructors rate "Having a basic understanding of marketing" to be the top desired outcome for students upon completing the Principles of Marketing course. "How to apply learned concepts to future courses" rated 2nd highest on instructors' list at 67 percent. Principles of Marketing Course Survey 2017 Key Findings 451 Instructors Surveyed CONNECT MASTER ® IS NEXTLEVEL LEARNING FOR TODAY'S GENERATION. Students in marketing courses often struggle to connect concepts to application. Connect Master takes students higher, with adaptive questioning and activities that allow them to demonstrate what they know and apply their learning to real-world marketing challenges. Making the course relevant 24% Student engagement 31% Getting students to read the course materials 48% Supporting students who lack basic college-success skills 22% COURSE CHALLENGES:

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