Ric Sweeney

Ric Sweeney is an Associate Professor in the Marketing Department at the University of Cincinnati's Carl H. Lindner College of Business, specializing in Principles of Marketing, Advertising, Services Marketing, Branding, and Promotions. A passionate educator, Ric serves as faculty advisor for the UC AMA, CATALYST Marketing, and Project Heal, and is a faculty fellow for the Sigma Phi Epsilon Fraternity. He has also been a recipient of numerous awards for inspiring the next generation of great marketers, including the Cohen Award for Excellence in Teaching and the Barbour Award for Faculty/Student Relations, two of the University’s top awards for excellence. Ric has been a devoted volunteer for the American Marketing Association since 1996, serving locally as a Cincinnati Chapter Board Member and President. From there, he took his AMA volunteering to the national organization. Ric elevated his volunteering for the AMA to its highest level, serving as a Member of the Board of Directors and as the Chairman of the Board. Ric's impact on marketing, just within his AMA volunteering alone, is reflected in the fact that the AMA's annual national Volunteer of the Year award has his name attached to the honor. In 2018, Ric was named a “Cincinnati Marketing Legend” by the Cincinnati Chapter of the American Marketing Association.