Principles of Marketing Course Products


Choose a content option below that suits your rigor, style and teaching preferences.

Marketing Adds Value! Briefer version of full text, yet deeply grounded in research. Highly visual, digital and innovative


M: Marketing, Sixth Edition
By Grewal and Levy
Copyright: 2019

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Solid, comprehensive value-focused title grounded in research. Current, digital and engaging.


Marketing, Sixth Edition
By Grewal and Levy
Copyright: 2018

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Engagement, Innovation, Leadership! Rigorous, business-oriented title with emphases on financial aspects, marketing metrics, and decision-making


Marketing, Fourteenth Edition
By Kerin and Hartley
Copyright: 2019

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Briefer version with balanced coverage of traditional and contemporary theory
Emphasis on marketing metrics & decision making


Marketing: The Core, Seventh Edition
By Kerin and Hartley
Copyright: 2018

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Managerial orientation & strategic planning approach. Centered around author-pioneered Four Ps framework.


Essentials of Marketing, Sixteenth Edition
By Perreault, Cannon, and McCarthy
Copyright: 2019

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Digital-first product focused on personal brand development, career readiness & marketing's relevance across disciplines


Marketing, Second Edition
By Hunt, Mello, Deitz
Copyright: 2018

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Digital tools to help your students succeed in your Principles of Marketing course

McGraw-Hill Connect® for Principles of Marketing provides the most comprehensive solution to the market. Each asset in Connect is designed to address pressing course challenges, like student success and student preparedness. No matter how your course is designed, we have a solution that's got you covered.

Learn more about Connect


Your Time is Valuable. Student Learning is Your Priority. Connect Helps with Both. Hear one McGraw-Hill Digital Faculty Consultant share how Connect saved her time, enhanced student performance and helped contribute to institutional efficiency.

Helping students master key concepts so that they come to class prepared and ready to engage in discussion


Smartbook - Adaptively aids students to study more efficiently by highlighting where in the chapter to focus, asking review questions and pointing them to resources until they understand.

iSeeit! Videos - Short, contemporary videos provide engaging, animated introductions to key course concepts. Perfect for launching lectures and assigning as pre- or post-lecture.

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Helping students understand the application of marketing in the real world


Video Cases and Case Analyses - Mini-cases and compelling videos featuring scenarios faced by real-world firms. These digital assets are auto-graded and assignable with comprehension questions that help students analyze and apply marketing theory as well as other core concepts.

Student using tablet

Helping students understand that marketers analyze data to make decisions


Marketing Analytics Exercises - These auto-graded, data analytics activities challenge students to make decisions using metrics commonly seen across Marketing professions. The goal of this assignable activity is to give students practice analyzing and using marketing data to make decisions.

College students using technology

Helping students think critically, make decisions and recommend solutions


Marketing Mini Sims - When assigned, these immersive learning simulations help students apply and understand the interconnections of elements in the marketing mix by having them take on the role of Marketing Manager for a backpack manufacturing company.

Marketing Plan Prep - These assignable exercises use guided activities and examples to help students understand and differentiate the various elements of a marketing plan.

Students working together in group setting