Strategic Management: Concepts http://covers.mhedu.com/Jpeg_250-high/0077645065.jpeg?404URL=http://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

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Program Details

Part One: Strategy Analysis

Chapter 1: What Is Strategy, and Why Is It Important?

Chapter 2: Strategic Leadership: Managing the Strategy Process

Chapter 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups

Chapter 4: Internal Analysis: Resources, Capabilities, and Core Competencies

Chapter 5: Competitive Advantage, Firm Performance, and Business Models

Part Two: Strategy Formulation

Chapter 6: Business Strategy: Differentiation, Cost Leadership, and Integration

Chapter 7: Business Strategy: Innovation and Entrepreneurship

Chapter 8: Corporate Strategy: Vertical Integration and Diversification

Chapter 9: Corporate Strategy: Mergers and Acquisitions, Strategic Alliances

Chapter 10: Global Strategy: Competing Around the World

Part Three: Strategy Implementation

Chapter 11: Organisational Design: Structure, Culture, and Control

Chapter 12: Corporate Governance and Business Ethics

Part Four: MINICASES

MINCASE 1: Does Facebook Have a Strategy

MINCASE 2: Michael Phelps: The Greatest Olympian

MINCASE 3: Teach for America: Inspiring Future Leaders

MINCASE 4: Strategy and Serendipity: A Billion-Dollar Bonanza

MINCASE 5: The Wonder from Sweden: Is IKEA's Success Sustainable

MINCASE 6: Starbucks: Re-creating Its Uniqueness

MINCASE 7: LVMH in China: Building Its Empire of Desire

MINCASE 8: GE under Jack Welch vs. Jeffrey Immelt

MINCASE 9: Competing on Business Models: Google vs. Microsoft

MINCASE 10: From Good to Great to Gone: The Rise and Fall of Circuit City

MINCASE 11: China's Li Ning Challenges Nike and adidas

MINCASE 12: Which Automotive Technology Will Win?

MINCASE 13: Is Porsche Killing the Golden Goose?

MINCASE 14: The Rise of Samsung Electronics

MINCASE 15: Yummy Yum!'s Competitive Advantage in China

MINCASE 16: BYD - “Build Your Dreams” in America

MINCASE 17: Alibaba and China's E-Commerce: “Open Sesame” Comes True

MINCASE 18: The Premature Death of a Google Forerunner at Microsoft

MINCASE 19: Sony's Structure and Competitive Disadvantage

MINCASE 20: USB's Billion-Dollar Ethics Scandals

How to Conduct A Case Analysis