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Table of Contents

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Program Details

Part I: The Entrepreneurial Perspective

1. Entrepreneurship and the Entrepreneurial Mind-Set

2. Entrepreneurial Intentions and Corporate Entrepreneurship

3. Entrepreneurial Strategy: Generating and Exploiting New Entries

Part II: From Idea to Opportunity

4. Creativity and the Business Idea

5. Identifying and Analyzing Domestic and International Opportunities

6. Intellectual Property and Other Legal Issues for the Entrepreneur

Part III: From the Opportunity to the Business Plan

7. The Business Plan: Creating and Starting the Venture

8. The Marketing Plan

9. The Organizational Plan

10. The Financial Plan

Part IV: From the Business Plan to Funding the Venture

11. Sources of Capital

12. Informal Risk Capital, Venture Capital, and Going Public

Part V: From Funding the Venture to Launching, Growing and Ending the New Venture

13. Strategies for Growth and Managing the Implication of Growth

14. Accessing Resources for Growth from External Sources

15. Succession Planning and Strategies for Harvesting and Ending the Venture

Part VI: Cases

Case 1 – Turner Test Prep Co.

Case 2 – Jim Boothe, Inventor

Case 3 – A. Monroe Lock and Security Systems

Case 4 – Beijing Sammies

Case 5 – Intelligent Leisure Solutions

Case 6 – The Beach Carrier

Case 7 – Gourmet to Go

Case 8 A – Intervela D.o.o. Kooper - Victory Sailmakers

Case 8 B – Intervela Victory Sailmakers

Case 9 - The Gril-Kleen Corporation

Case 10 – Masi Technology

Case 11 – NeoMed Technologies

Case 12 – Mayu LLC

Case 13 – Nature Bros. Ltd.

Case 14 – Amy's Bread

Case 15 – Supply Dynamics

Case 16 – Datavantage Corporation

Case 17 – Tire Valet: A Mobile Tire Company