The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to
instructional design and the prior revision cycle and updates to academic research-which typically results in a revision
cycle ranging from every two to four years for this product.
New chapter on opportunity identification (Ch.3) explains the process of finding new product opportunities and choosing the most promising ones for development
New chapter design for environment (Ch. 12) explains the importance of environmental sustainability and a teaches method to make better design decisions to reduce the environmental impact of products
New example in Ch. 2 presents the product development process and organization at Tyco International replacing the AMF example in earlier editions
Chapter 17, Product Development Economics, revised to include a graphical method to understand financial uncertainties in product development.
Updated examples and data, new insights from recent research and innovations in practice, and revisions incorporated throughout the book.
To purchase an eBook version of this title, visit www.CourseSmart.com (ISBN 0077325648). With the CourseSmart eTextbook version of this title, students can save money, reduce their impact on the environment, and access powerful web tools for learning. Faculty can also review and compare the full text online without having to wait for the print desk copy.
The book follows a modular format, a series of nearly independent chapters that permits total flexibility by users.
The text offers an interdisciplinary or cross-functional approach, which reflects the business world today where product design and development are the result of cross-functional teams.
Professors that offer a project-based course will find this text ideal because of the structured, step-by-step design and development methods in each chapter.
The chapter on Robust Design (also called the Taguchi method) explains the techniques for design of experiments that minimizes the effects of variations on product performance.
The chapter on patents and intellectual property explains what is patentable, how the patenting process works, licensing issues, and the many types of intellectual property.
The book's website is written and maintained by the text authors themselves, and includes up-to-date web links, teaching notes, PowerPoint presentations, video clips, and syllabi from instructors currently teaching from the book.
This book employs detailed industrial examples to illustrate the key ideas. Each chapter features a different product to offer a variety of product types and real examples.
The book treats contemporary design and development issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design.
About the Authors
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.
Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
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